Here is a quote from interview with The Vine: intersection of everything relevant:
Indianapolis. Indy is a city where everyone talks but no one acts, I got tired of just talking. There is so much that could be done out here but people stay so confined to their day to day lives that it makes the city boring – at times. What makes other cities that I’ve been to dope is the erratic lifestyles that people live; there's always something going on and people are always willing to just go with the flow. So, this brand is more than just garments, it’s a way of life. I just want to show the city something different.
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